There is now a new television commercial that features one of Hollywood's truly lovely women, Ms. Brooke Shields, in an ad for a new elixir that is used for, get this, growing fuller eyelashes. Hold on, it gets worse.
What's remarkable about the ad, aside from the obvious appeal of someone like Ms. Shields, is a line in the copy being delivered by the voice-over narrator. At one point he says: "...for inadequate or not enough eyelashes". Now....correct me if I'm wrong but aren't "inadequate" eyelashes and "not enough" eyelashes the same thing?
To be fair to Brooke I have to say that she wouldn't know what the voice-over would be....in Hollywood she would come in, do her two or three scene setups, and go. The post-production people would then take over and assemble the final product into a complete ad for the client. Ms. Shields would never know what the final ad would look or sound like.
But I'm still embarassed for her and the client who spent money to have this ad done. They should have made sure that a qualified proofreader (such as my esteemed self "truly a legend in his own mind....") reviewed the copy and caught this blatant boo-boo before it escaped onto the small screen. Oh well, I guess they'll call me next time they have have something for me to review or look over (tongue-firmly-in-cheek).
What's remarkable about the ad, aside from the obvious appeal of someone like Ms. Shields, is a line in the copy being delivered by the voice-over narrator. At one point he says: "...for inadequate or not enough eyelashes". Now....correct me if I'm wrong but aren't "inadequate" eyelashes and "not enough" eyelashes the same thing?
To be fair to Brooke I have to say that she wouldn't know what the voice-over would be....in Hollywood she would come in, do her two or three scene setups, and go. The post-production people would then take over and assemble the final product into a complete ad for the client. Ms. Shields would never know what the final ad would look or sound like.
But I'm still embarassed for her and the client who spent money to have this ad done. They should have made sure that a qualified proofreader (such as my esteemed self "truly a legend in his own mind....") reviewed the copy and caught this blatant boo-boo before it escaped onto the small screen. Oh well, I guess they'll call me next time they have have something for me to review or look over (tongue-firmly-in-cheek).
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